About Gro Kapitalförvaltning Gro Kapitalförvaltning (previously Meetoo) was founded in 2006 by Lotta Nilert. Her ambition was to build withsimple means a well–functioning organization that would offer customized, flexible, and transparent asset management through investments in stocks and bonds. A key idea was to create an asset management service for mainly female customers.
When the Swedish FSA approved Gro Kapitalförvaltning’s application Lotta realized she needed a partner. With the board’s help Christer Ellgren joined the organization. Since then Lotta and Christer have built and managed the business and under shorter periods together with additional employees, constantly focusing on simplicity and quality.
The services has been appreciated and many customers have been with Gro Kapitalförvaltning for many years.